Legal

Terms and conditions

Terms and conditions for using the PureTriathlon website and shop

Last updated: April 2026

1. Introduction & acceptance of terms

Welcome to PureTriathlon. By accessing or using our website at puretriathlon.co.uk (and any subdomains, including shop.puretriathlon.co.uk), you agree to be bound by these Terms and Conditions. Please read them carefully before using the site.

If you do not agree with any part of these terms, please do not use our website or services. Your continued use of the site following any updates to these terms will constitute your acceptance of those changes.

These terms apply to all visitors, readers, newsletter subscribers, shop customers, and anyone else who interacts with the PureTriathlon website or services.

2. About us

PureTriathlon is a UK-based triathlon content and e-commerce brand. We are registered in England and Wales under company number 15781500.

Our registered office address is available upon request. For any enquiries regarding these terms, please contact us at hello@puretriathlon.co.uk.

PureTriathlon provides triathlon-focused content (articles, training guides, gear reviews, race-day tips), a weekly newsletter, an own-brand merchandise shop, and curated affiliate product recommendations. We do not operate training courses, coaching programmes, or event bookings.

3. Use of the website

All content published on puretriathlon.co.uk, including articles, training guides, gear reviews, downloadable PDFs, and race-day tips, is provided for informational and educational purposes only. Nothing on this website constitutes professional coaching advice, medical advice, nutritional guidance, or any other form of regulated professional advice.

Before making changes to your training, diet, or health regime, you should consult a suitably qualified professional. PureTriathlon accepts no liability for any decisions made based on content published on this site.

You agree to use the website only for lawful purposes and in a way that does not infringe the rights of others or restrict their use and enjoyment of the site. You must not misuse the site by introducing viruses, trojans, worms, or other malicious or technologically harmful material.

4. Intellectual property

All content on this website, including but not limited to text, articles, images, graphics, logos, brand assets, product designs, downloadable guides, and the overall look and feel of the site, is the intellectual property of PureTriathlon or its licensors and is protected by copyright, trade mark, and other applicable laws.

You may read and download content for your own personal, non-commercial use only. You must not reproduce, distribute, republish, sell, or commercially exploit any part of our content without our express prior written permission.

The PureTriathlon name, logo, and brand identity are trade marks of PureTriathlon. You must not use them in any way that suggests an association or endorsement without our written consent.

5. The Shop

The PureTriathlon Collection is our range of own-brand premium merchandise, available at shop.puretriathlon.co.uk. Products include items such as t-shirts, hoodies, and mugs bearing PureTriathlon branding and designs.

Orders and pricing

All prices are displayed in pounds sterling (GBP) and include VAT where applicable. We reserve the right to change prices at any time without notice, but changes will not affect orders that have already been confirmed.

By placing an order, you are making an offer to purchase the relevant products. We reserve the right to decline any order at our discretion. An order is confirmed when you receive an order confirmation email from us.

Payment

Payments are processed securely via Shopify Payments. We accept major credit and debit cards. Payment is taken at the time your order is placed. All transactions are encrypted and handled in accordance with PCI DSS standards. We do not store your full card details.

Fulfilment (print-on-demand)

All merchandise is produced on a print-on-demand basis and fulfilled by our production partner, Printful. This means each item is individually made to order after your purchase. We do not hold pre-made stock.

Typical production time is 2 to 7 business days before dispatch, depending on the product and current demand. This is in addition to the delivery time shown at checkout.

Delivery

We primarily serve customers in the United Kingdom. Delivery options and estimated times are shown at checkout. We offer free standard UK delivery on orders over £25. Orders below this threshold may incur a delivery charge, which will be clearly displayed before you complete your purchase.

We may ship internationally in certain circumstances; any applicable international delivery charges and estimated times will be shown at checkout. Please note that international customers may be responsible for any import duties or taxes levied by their country.

Delivery estimates are approximate and cannot be guaranteed. Once your order has been dispatched, you will receive a confirmation email. PureTriathlon is not responsible for delays caused by third-party carriers or circumstances beyond our control.

Returns and refunds

Because all products are made to order specifically for you, we are unable to accept returns or offer refunds for change of mind purchases. This does not affect your statutory rights under UK consumer law.

We will offer a full refund or replacement in the following circumstances:

  • The item arrives damaged or defective
  • You receive the wrong item (wrong product, size, or design)
  • The item is significantly different from its description

Claims for defective or incorrect items must be submitted within 14 days of the delivery date. To make a claim, please contact us at hello@puretriathlon.co.uk with your order number and a photograph of the issue. We will review your claim and respond within 5 business days.

Where a refund is approved, it will be processed to your original payment method within 10 business days.

6. Affiliate products disclaimer

Our products page (puretriathlon.co.uk/products) features links to products sold by third-party retailers. Some of these links are affiliate links, which means PureTriathlon may earn a commission if you click through and make a purchase, at no additional cost to you.

We only recommend products we genuinely believe may be of value to triathletes. However, PureTriathlon:

  • Does not control the pricing, availability, quality, or accuracy of third-party products or listings
  • Is not a party to any transaction you enter into with a third-party retailer
  • Accepts no liability for issues arising from purchases made through third-party retailers

Any purchase you make via an affiliate link is governed by that retailer's own terms and conditions, returns policy, and privacy policy. We encourage you to review those before purchasing.

7. Newsletter & email communications

We send a weekly email newsletter containing triathlon content, training tips, gear recommendations, and occasional promotions.

You will only receive our newsletter if you have actively opted in (for example, by submitting your email address via a sign-up form) on our website. We operate on a consent-based basis and do not send unsolicited commercial emails.

You can unsubscribe at any time by clicking the unsubscribe link at the bottom of any email we send you, or by contacting us at hello@puretriathlon.co.uk. Unsubscribe requests will be processed promptly.

For full details of how we handle your personal data in relation to email communications, please see our Privacy Policy.

8. Notify Me signups

From time to time, we invite visitors to sign up to be notified about upcoming product launches or new collections via a "Notify Me" form. By submitting your email address through one of these forms, you agree to:

  • Receive one or more email notifications when the relevant product or collection becomes available
  • Being added to our mailing list for related PureTriathlon communications

The data we collect through Notify Me forms is limited to your email address. We will not share this data with third parties for their own marketing purposes. You can withdraw your consent and request removal from any Notify Me list at any time by contacting us at hello@puretriathlon.co.uk.

9. User conduct

When using our website, you agree not to:

  • Use automated tools, bots, or scripts to extract, copy, or reproduce content from the site (including but not limited to data extraction and web scraping)
  • Attempt to gain unauthorised access to any part of the website, server, or database
  • Post or transmit any material that is unlawful, harmful, defamatory, offensive, or otherwise objectionable
  • Impersonate PureTriathlon, its staff, or any other person or entity
  • Use the site in any way that could damage, disable, overburden, or impair it
  • Circumvent, disable, or otherwise interfere with security-related features of the site

We reserve the right to restrict or terminate access to the website for any user who breaches these conditions.

10. Disclaimer & limitation of liability

The content on puretriathlon.co.uk is provided on an "as is" basis for general information only. PureTriathlon makes no warranties, express or implied, as to the accuracy, completeness, or suitability of any content for a particular purpose. We do not represent that the site will be uninterrupted, error-free, or free of viruses or other harmful components.

Nothing on this site constitutes professional coaching advice, medical advice, nutritional guidance, physiotherapy advice, or any other form of regulated professional advice. Always seek guidance from a qualified professional before making decisions that could affect your health, training, or wellbeing.

To the fullest extent permitted by applicable law, PureTriathlon shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of your use of (or inability to use) the website or its content. Our total liability to you for any claim arising out of or in connection with these terms shall not exceed the amount you paid to us in the 12 months preceding the claim.

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded under English law.

11. Third-party links

Our website contains links to third-party websites, including retailer sites, affiliate partners, race organisers, and other triathlon resources. These links are provided for your convenience and information only.

PureTriathlon has no control over the content, privacy practices, or availability of third-party websites and does not endorse or accept any responsibility for them. Once you leave our site, you are subject to the terms and privacy policy of the site you visit. We recommend reviewing those before sharing any personal information.

12. Changes to these terms

We may update these Terms and Conditions from time to time to reflect changes in our services, business practices, or applicable law. The "Last updated" date at the top of this page will be revised whenever changes are made.

We encourage you to review this page periodically. Where changes are material, we may notify registered users or newsletter subscribers by email. Your continued use of the website following any changes constitutes your acceptance of the revised terms.

13. Governing law

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer resident in another part of the United Kingdom, you may also have rights under the law of your home jurisdiction that cannot be excluded by this clause.

14. Contact us

If you have any questions about these Terms and Conditions, please get in touch:

For information about how we collect and use your personal data, please read our Privacy Policy. For information about cookies used on this site, please see our Cookie Policy.