About PureTriathlon
The UK's most comprehensive triathlon resource
PureTriathlon was founded by Simon Gower with a simple mission: to build the go-to resource for triathletes in the UK and beyond. We cover training, nutrition, gear reviews, and race preparation for athletes of every level — from first-timers to Ironman veterans.
What we stand for
Our values
Evidence-based training
Every article and guide is grounded in sports science and real-world experience. We cut through the noise to bring you training advice that actually works, whether you're preparing for your first sprint or your tenth Ironman.
Honest gear reviews
No pay-to-play rankings. Our gear reviews are independent, thorough, and written by triathletes who actually use the equipment in training and racing. We tell you what works, what doesn't, and what's worth your money.
Community first
Triathlon can feel overwhelming — especially when you're starting out. PureTriathlon exists to make the sport accessible, welcoming, and enjoyable for athletes of every level, from first-timers to seasoned Ironman veterans.
The founder
Built by a triathlete, for triathletes
Simon Gower
Founder
PureTriathlon grew out of a frustration with scattered, ad-heavy triathlon content online. Simon wanted a single place where UK triathletes could find trustworthy training plans, honest gear reviews, and a comprehensive race calendar — all in one place, written by people who actually do the sport.
What started as a personal project has grown into the UK's most comprehensive triathlon resource, covering everything from swim technique and bike fitting to nutrition strategy and race-day preparation.
What we cover
Swim, bike, run — and everything in between
Training & nutrition
Evidence-based training guides for all three disciplines, plus nutrition strategies for training and race day. Whether you're building your first base fitness or peaking for an Ironman, we've got you covered.
Race calendar & previews
A comprehensive UK race calendar with detailed previews, course profiles, and everything you need to choose your next event. From local sprints to championship-distance races.
Join the community
Whether you're just getting started or chasing a new PB, PureTriathlon is here to help you swim, bike, and run better.